TELL ME A STORY
Let’s break it down. Public Relations is storytelling. It is news. What is your news? What is the new in your news? What is newsworthy about your product? Developing a story makes you stand out from the crowd. Stories can turn your prospects into main characters and inspire their thoughts and feelings. Public Relations must strategically utilize a variety of media channels to reach your stakeholders. An authentic PR endeavor ideally will consist of Paid, Earned, Shared and Owned tactics to build an audience.
